UMW Toyota Motor ended August 2023 with further growth, adding another 10,275 units of vehicles (10,033 units of Toyota, 242 units of Lexus) to its 2023 volume. The cumulative volume for the first 8 months of the year has reached 67,283 units, a 9.2% increase over the same period in 2022.
Product additions and updates
During the month, the company introduced the new Corolla GR Sport as well as improved versions of the Corolla sedan. The IMV (Innovative International Multi-purpose Vehicle) products – the Hilux, Fortuner and Innova – also received minor updates, with RFID tags (for electronic toll payment) being included for all the models.
The Hilux GR Sport’s 2.8-litre turbodiesel powertrain has also gained an output increase to 224 ps/550 Nm. This makes it the most powerful pick-up in its class in Malaysia.
The Tailgate Assist has also been made standard for the Hilux GR Sport, Rogue, and 2.4V variants. This feature eliminates the heaviness of the tailgate to make closing as easy as closing the doors.
Addition to Lexus range
For the Lexus brand, the RX range gained a second variant, the RX500h, which has a hybrid powertrain. This follows the launch of the 5th generation RX350 in May. As the RX500h is the flagship version of the model line, Lexus Malaysia has chosen the F SPORT version, priced from RM498,888.
“In line with Toyota’s overarching vision to ’Move Your World’, we have maintained and strengthened our commitment to meet diverse customer needs by offering car models with features that resonate deeply with our Malaysian customers,” said Datuk Ravindran K., President of UMW Toyota Motor.
Making it easy to own a Toyota
“We are also maintaining our programmes that make owning a Toyota more accessible and convenient than ever,” he added. In connection with this, authorised Toyota dealers are offering loans of up to 100%, low instalment plan option from RM628 a month (depending on model) and a RM10,000 cash rebate for a Camry.
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Toyota Eco Youth Challenge
During August, the Toyota Eco Youth Challenge (TEY Challenge) – one of Toyota’s major Corporate Social Responsibility initiatives – returned with a goal to cultivate environmental awareness and instil love and care for the environment among youths.
Themed ‘Environmental Challenge’ this year, the 6-month long TEY 2023/2024 nationwide inter-school competition offers 16 teams nominated by their respective State Education Departments a platform to creatively tackle environmental issues within their communities, while collaborating closely with relevant stakeholders.
The teams are tasked with identifying an environmental problem within their respective communities and propose a solution, while utilising Toyota’s 8-Step Problem Solving Methodology.
Offering a RM77,000 cash prize pool this year, the TEY has been running annually since 2001, co-organised by UMW Toyota Motor in partnership with the Ministry of Education.