Most people will change their cars a few times in their life, some when the loan finally ends or if they just want something new, or they were so attracted to a new model that they just had to buy it. Whatever the reason, if we assume an average of 5 years ownership and a person changing cars over a period of 30 years, then it would be 6 cars being purchased in that time.
Keeping customers for life
Given how there are new cars constantly being introduced by different brands, there is the possibility that the motorists may not buy the same brand again and switch to another. Therefore, companies try their best to retain customers and work hard to give them an enjoyable ownership experience so they will not want to leave the brand.
As in other retail businesses, many car companies also have loyalty programs for their customers, providing rewards and other benefits to enhance the ownership experience. smart Malaysia is one of those with a loyalty program that keeps owners engaged with the brand.
Powered by the Geno W3-D2C (Web3 Direct-to-Customer) blockchain system, the rewards platform delivers a customer-centric ecosystem designed to reward meaningful interactions. Owners can earn points through everyday activities such as social interactions, referrals, and driving, making every connection with smart a meaningful one.
Blockchain technology
At the heart of the program are smart Points, which never expire. and are secured on blockchain-based smart contracts. Blockchain technology ensures enhanced transparency, security, and customers’ control over data.
For the first time, all loyalty activities are unified on a single digital platform that seamlessly integrates with the Hello smart App. This initiative positions smart as a ‘Lifelong Companion’, emphasizing a deeper customer connection throughout each journey.
Multiple ways to earn rewards
The new smart rewards program has various ways for owners to earn points, with additional ones under development which will be added in future. Through the new smart points program, owners can now redeem smart Points for a range of rewards, including exclusive merchandise available on the Hello smart App and free EV charging sessions.
“At smart Malaysia, we believe that customer loyalty goes beyond traditional rewards programs. Our new loyalty initiative is designed to create meaningful connections with our customers and recognize their engagement with the brand,” said Zhang Qiang, Chief Executive Officer of PRO-NET. “We are excited to set a new standard in automotive loyalty, where every interaction is valued and rewarded.”