smart Malaysia introduces smartCO community

It used to be that once you bought a new car, that was the end of the interaction with the company that sold it other than sending the car to the service centre. A diligent salesman might keep in touch but until the next purchase – hopefully from the same company – there was little to do with the customer.

It’s different nowadays as the companies want very much to be your ‘good friend’ and stay in contact. They are willing to spend money organising events for customers and look for ways to build a relationship. This is important so that the customer will choose the same brand when it is time to change.

500 smart EV owners already
Since starting up, smart Malaysia has been active in relationship-building along with brand-building. With deliveries having started after the launch in November 2023, the population of smart EVs (which are now starting to include the #3) has become sizable with around 500 e-SUVs already delivered.

It is therefore timely for smart Malaysia to start looking at its customer base as a community and the recently announced smartCO is an innovative initiative to develop a robust community. smartCO is exclusively for owners of smart EVs who are invited to co-create and turn it into a dynamic community with mutual benefits.

 

Not just a programme
“smartCO is not just a programme,” explained Zhang Qiang, CEO of smart Malaysia. “It is a movement that embodies the spirit of innovation and collaboration. This initiative invites all smart EV owners to be involved. Whether you’re a restaurateur, a photographer, a legal consultant, or a freelance writer, smartCO welcomes businesses of all kinds.”

“With smartCO, we’re giving our customers unparalleled opportunities to grow their businesses while fostering a sense of belonging among smart owners. We are confident that this programme will set a new benchmark in the industry,” he said.

Connect & Exchange
smartCO is designed to facilitate connections among smart owners enabling them to make new friends and exchange ideas through the Hello smart App. This feature encourages a vibrant exchange of experiences and insights making the community more cohesive and supportive.

Access to a network
By joining smartCO, business owners gain visibility and access to a network of potential customers who are part of the smart community. The Hello smart App provides a platform for members to showcase their businesses leading to increased patronage and collaboration opportunities.

Of course, there are also other benefits for all members. Besides exclusive benefits at smart events, members can offer special discounts and perks to other smart owners, creating a mutually beneficial ecosystem. These perks can enhance the ownership experience and build stronger community ties.

Not only building and selling cars
“smartCO is a testament to our unwavering commitment to our customers. We are not just building and selling cars; we are building communities,” said Mr. Zhang Qiang.

If you already own a smart EV, you will probably have been informed about smartCO. If you are planning on owning one and want to know more about the smartCO Community Privileges Programme, click here.

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