You normally go to a stadium for sports or parades but on January 10, you’ll see something very different at the National Stadium in Bukit Jalil, Kuala Lumpur. On that day and for two days after that, Sime Motors is having AutoArena, a one-of-a-kind auto event.
Within the stadium grounds will be a showcase of new vehicles (including motorcycles) from BMW, MINI, Motorrad, BYD, Ford, Hyundai, Jaguar, Land Rover and Volvo. The event makes it convenient for those who are shopping for a new car in 2025 as there will be lots of choices at one location.
Visitors can also take test-drives and if they decide to make a purchase, there will be special and personalised offers during the 3 days that could save them money or get extras.
Additionally, at AutoArena, there will also be a selection of models from Auto Selection which specialises in premium pre-owned vehicles. Auto Selection is Sime Motors company with 10 years of experience in the multi-brand used car business. It originally started as the only a certified BMW Premium Selection dealer and then broadened its portfolio to include other brands.
“We’ve evolved from showroom events to outdoor carparks and air bases, and now, taking over the National Stadium Bukit Jalil. This serves as a testament to our growth and unwavering passion for engaging and connecting with our customers through innovative ways,” said Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors.