Sime Darby Berhad (Sime), in collaboration with AutoGrab and AdTorque Edge, has introduced Autotek, a new digital platform to empower dealerships with technology solutions that enhance every aspect of the automotive dealer value chain.
The tripartite partnership combines the expertise of Sime, a leading automotive player in the region, the advanced intelligence at AutoGrab and digital marketing services by AdTorque Edge to deliver practical tools to enhance efficiency for used car dealers across the region.
First introduced in Malaysia, Autotek has potential expansion across Southeast Asian markets. Dealers can optimise their buying and selling decisions based on accurate, market-driven pricing data. The platform leverages on advanced data technology to provide real-time insights into vehicle pricing and valuations; a useful tool for dealers to optimise their used vehicle inventory management.
Autotek also provides a user-friendly online retailing eCommerce solution, allowing users to complete the buying journey online while increasing sales opportunities for dealerships.
“We are delighted to announce the collaboration with AutoGrab and AdTorque Edge to broaden our horizons in the automotive segment especially in used cars. This reflects our commitment to innovation and shift towards digitalisation to ensure we remain at the forefront of the industry,” said Dato’ Jeffri Salim Davidson, Group CEO of Sime.
