Proton X50 production increased to meet high demand

Since its launch in 2020, the Proton X50 has been the first choice for Malaysians buying a SUV. To date, 115,262 units have been produced and delivered in Malaysia as well as in Proton’s overseas markets.

8,000 orders within a month
This year, the X50 got a number of updates which have not just refreshed the model but also made it more appealing. This has been evident by the demand exceeding Proton’s expectations, with 8,000 bookings being received within a month of its debut in June.

“We are thrilled to see such exceptional booking numbers in the first month alone, which demonstrates the strong appeal of the 2024 Proton X50. This reaffirms our commitment to delivering outstanding value and quality to our customers,” said Roslan Abdullah, CEO of Proton Edar.

Increasing production
In response to the overwhelming demand, Proton is increasing production to expedite delivery to customers by August 2024. Encik Roslan Abdullah gave assurance that all customers who are entitled to the early bird promotion of RM7,000 cash discount and RM1,000/RM1,500 trade-in support will receive their rewards accordingly.

“We understand the excitement and anticipation surrounding the 2024 Proton X50, and we want to assure our customers that we are doing everything possible to meet their expectations,” he said.

What’s new in the X50
The latest X50 has offers enhanced comfort and performance, plus even better value for money.

Improvements in 20 areas of the SUV have reduced NVH with better road noise insulation, creating a quieter and more refined interior environment.

The upgraded 10.3-inch infotainment head unit (IHU) is another highlight, featuring a new dual quad-core processor unit that gets the system ready to use in a shorter time. It can also handle multiple apps more efficiently, enhancing the user experience. With the PROTON Link app, the driver can start the engine and cool down the cabin from outside the vehicle.

The 360^o display is now even better than before with greater clarity. The driver can see the vehicle from all sides and even from above, making manoeuvring easy. Just a touch of a button changes views and shows how close the vehicle is to obstacles. No more excuses for not positioning the X50 properly within a parking bay!

For those who want the convenience of hands-free opening of the tailgate, there is no longer a need to go to accessory shops to modify the tailgate to be powered (which can affect the warranty). For the Premium and Flagship X50 variants, this feature is now standard.

Click here to find a Proton showroom to experience the X50

Proton delivered 73,696 vehicles in first 6 months of 2024