Following its unveiling at the MARii Autoshow 2023 in May this year, the price of the Proton R3 20th Anniversary Edition accessories package for the X50 has been announced as RM12,000. The special package, which celebrates two decades of Proton’s performance brand, is limited to 200 packages and available to buyers of the X50 1.5 TGDi in Jet Grey.
Orders can be placed at any authorised Proton outlet nationwide, with deliveries starting from mid-November 2023 onwards. The price is inclusive of installation by Proton’s personnel.
It consists of a satin black vinyl wrap, specially designed R3 aerokit (front, rear and side skirts), bonnet stripe, sporty rear roof spoiler, 18-inch lightweight alloy wheels, R3 front grille Logo, R3 limited edition rear tailgate nameplate and interior dash nameplate, R3 headrest embroidery for the driver and front passenger seats as well as R3 carpet mats and Proton window tint (JPJ-compliant).
“As the company celebrates its 40th anniversary in 2023, it is a timely opportunity to acknowledge some of our other milestones. R3 has been synonymous with Proton’s success in the motorsports arena for as well as developing models with outstanding performance for those of our customers who are driving enthusiasts,” said Roslan Abdullah, CEO of Proton Edar.
“Today, the R3 brand remains popular amongst Proton fans who have shown their support by purchasing R3 branded merchandise and specially formulated lubricants. We are grateful for their enthusiasm and want to reward them with this accessories package that was developed specially for Proton’s most popular SUV model,” he said.
The Proton R3 story
R3 stands for ‘’Race. Rally. Research.’ and was established in 2003 as Proton’s motorsport and performance division. It was regarded as the successor to the successful PERT – the Petronas EON Racing Team – which was a collaboration between the national oil corporation, Ralliart and EON.
R3 was active not only in local motorsports but also international rallies. The team developed the Satria Neo S2000 which, in partnership with Britain’s Mellors Elliot Motorsport, competed in international rallies.
The experience gained in developing and competing in motorsport was utilised to develop accessories to enhance the performance of Proton models. R3 also developed limited-edition versions of the Satria, Satria Neo, Saga and Iriz which had engine and suspension enhancements.
![Proton Satria Neo Lotus Racing Edition R3 [2011]](https://www.motaauto.com/wp-content/uploads/2023/10/Proton-Satria-Neo-Lotus-Racing-Edition-R3-2011-scaled.jpg)
