For the coming Raya festivities, Proton is running a campaign for Malaysians to show off their creativity – and win cash prizes totalling up to RM42,000! The campaign, which starts today and ends on 18 April 18, 2025 (at 11:59 am Malaysian time), is the #RAYASTYLOWITHS70 contest.
If you noticed ‘S70’ in the contest hashtag, that’s the subject which you have to be creative with. Those who wish to submit entries should create a short video content (no longer than 60 seconds) that highlights the car’s sleek design while embracing the vibrancy of the Raya season.
Proton suggests ideas like ketupat-inspired backdrops, glamorous Raya attire against the car’s glossy finish, or cinematic night drives with the bestselling C-segment sedan under twinkling pelita lights.
Participants must do the following:
♦ Post the video on TikTok (can choose to concurrently post to other social media platforms as well).
♦ Use the official contest hashtag #RAYASTYLOWITHS70.
♦ Tag @ProtonCarsOfficial in the post.
Before entering, you can read the full Terms and Conditions here.
Entries will be judged based on the top 3 videos (platforms not restricted) with the highest number of likes. There are 3 categories – public, S70 Clubbers and Proton employees and their family members. The prizes for each category are as shown below:
“The S70 embodies transformation—much like the Raya spirit of renewal,” said Roslan Abdullah, CEO of Proton Edar. “We want Malaysians to redefine festive style with this car as their canvas. Whether it’s a viral dance by the S70’s LED headlights or a heartwarming family reunion inside its spacious cabin, we’re excited to see creativity drive this campaign!”
Click here for more details of the contest.