In conjunction with this year’s Hari Raya festivities, Proton has again created a short film for the public. Besides the usual Hari Raya themes, this latest film also showcases the Proton e.MAS 7, the automaker’s first production EV, highlighting some of the unique selling points that have made it the best-selling EV model in Malaysia for the first 2 months of 2025.
Produced in collaboration with Elite Definition Sdn Bhd (the exclusive distributor for Little Joe Air Freshener in Malaysia), the 27-minute film revolves around traditional Hari Raya themes of family, forgiveness, and the importance of communication.
Popular Malaysian actors Que Haidar, Azwan Ali, and Fatimah Abu Bakar are among the stars under the direction of Pekin Ibrahim.
“Last year, Proton’s first Hari Raya short film with Little Joe garnered a combined 5.2 million views across all social media platforms, ensuring we reached a wide and varied audience. Based on those results, we are happy to work together a second time to produce another film depicting life lessons against a backdrop of traditional Hari Raya values while also directing the spotlight on our first EV, the Proton e.MAS 7,” said Roslan Abdullah, Deputy CEO of Proton, who again made a brief appearance in the film.
Proton Recruitment Drive 2025
Also announced during the premier screening event for the media and Proton’s business associates was the Proton Recruitment Drive 2025. To run from April to July 2024, the drive aims to fill up to 732 job vacancies across the company’s nationwide dealership network.
The programme seeks to attract individuals passionate about the automotive industry, with roles available in sales, after-sales services, marketing, and general management jobs. This initiative underscores Proton’s commitment to nurturing local talent and strengthening Malaysia’s position in the rapidly evolving automotive sector.
“Through the Proton Recruitment Drive 2025, we aim to not only fill critical roles within our organization but also contribute to the development of a skilled workforce that will enhance Malaysia’s economic competitiveness,” said Encik Roslan Abdullah.
While the programme will be advertised on popular job portals, Proton is also partnering with key institutions such as SOCSO and the Proton Institute, in collaboration with Advanced Technology Training Centre, a government-led vocational college specializing in high-tech skills development. These collaborations aim to connect with job seekers and equip them with the necessary skills to thrive in the automotive industry.
“As the national automotive brand, Proton is committed to creating employment opportunities for Malaysians. The automotive industry is undergoing rapid transformation, driven by advancements in technology that are reshaping how vehicles are designed, sold, serviced, and used. This presents an exciting opportunity for individuals to build a rewarding career in this dynamic sector,” Encik Roslan Abdullah added.