While it seemed like Proton would use KLIMS 2024 to launch its first production EV – the e.MAS 7 – that is not the case (it will be launched on December 16). The public will still be able to see the fully electric SUV close up if they did not catch it during the nationwide e.MAS 7 Tour and something special will be a new wrap symbolizing the ‘Pulse of the Nation’.
There are two highlights at the Proton stand, both showcasing the performance side of the brand. These are the X50 Sport Edition (SE) and the S70 R3, which made its race debut on at the Sepang 1000KM race recently.
The X50 SE is actually a preview of model which Proton will offer in 2025, for those who want their SUV with sportier looks. This is the second time that a sporty version has been offered. Last year, there was the X50 R3 Concept, a limited edition of 200 units created to celebrate the 20th anniversary of R3, the performance arm of Proton.
This time round, there is a new bodykit with the exterior finish in black, accented by red elements. The 18-inch alloy wheels, finished in black, also have an exclusive design. As for features, it is based on the X50 Premium and we understand it comes with a 150 ps/226 Nm 1.5-litre turbocharged engine with 7-speed dual-clutch (wet) transmission.
The S70 R3 on display is the actual racing car presented exactly as how it finished the gruelling endurance race. Visitors will also be able to meet the R3 drivers who raced the car (during the upcoming weekend).
In addition to the models on display, there will also be celebrities, surprise engagement gifts and interesting digital interactive activities, especially the 3D LED show. There are also exclusive promotions available at the event only.
If you are a Proton owner, you can receive a service voucher worth RM500 or if you rea buying a Proton, you can get a rebate of up to RM2,000. These are in addition to the ongoing year-end ‘Proton Vaganza’ promotion, which is now in its final month with rebates of up to RM7,000 on selected models. Additionally, some models can be purchased with added value for money packages such as free servicing for 2 years, offering long-term savings and peace of mind.
