Narushi Yazaki is the new Managing Director & Chief Executive Officer of Honda Malaysia, taking over from Hironobu Yoshimura, who has been with the company over the past 3 years.
Mr. Yazaki has been with Honda Motor for over 25 years, and has held key leadership roles in various markets such as Japan, Thailand, and the United States. Before assuming his current position in Honda Malaysia, he was at Corporate Administration Operations at the head office in Tokyo.
Expressing his enthusiasm for the new role, Mr. Yazaki said: “I am honoured to take on this responsibility at Honda Malaysia, a market known for its dynamic growth and significant contributions to the Honda brand in the Asia and Oceania region. I aim to build on the strong foundation laid by my predecessors and continue driving Honda Malaysia’s growth and success in this thriving market.”
Mr. Yoshimura returns to Japan after some time overseas (he was in Thailand and Pakistan before coming to Malaysia) and will take on a new role in the head office. During his time in Malaysia, the COVID-19 pandemic was on and he navigated the company through a challenging post-pandemic environment. He played a key role in maintaining Honda Malaysia’s leading position in the Non-National Passenger Vehicle segment for 11 consecutive years, introducing new models that have topped their respective segments and also further growing the e:HEV (hybrid electric) model range.
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