As reported earlier, Volvo Cars had a record year globally with 708,716 vehicles sold worldwide in 2023. Contributing to the numbers was Volvo Car Malaysia which delivered 2,694 vehicles, with a mix of electrified products putting it in the top 15 global markets in the Volvo Car Group (Volvo Cars).
The Recharge range which includes fully electric vehicles and plug-in hybrids made up 71% of total retail sales in 2023. There was a higher proportion of fully electric models, making up 18% of total retail sales and representing an increase of 37% compared to 2022.
“2023 was a transformative year for us as we pivoted towards a fully electric future. Despite showing a slight sales drop, we’re very proud to have defended our segment share given that we were in between product cycles with no new launches last year,” said Charles Frump, MD of Volvo Car Malaysia.
During 2023, the largest Volvo Certified Damage Repair centre was opened in Juru, Pulau Pinang, while the biggest Volvo 3S outlet in the country was opened by SISMA Auto in Sungai Besi, Kuala Lumpur. All fully electric models are now sold directly on the company’s online sales platform for a secure, transparent and hassle-free process towards becoming a Volvo owner.
Mr. Frump commended the government for extending EV adoption incentives such as the exemption on excise duty, sales tax, and import tax exemption for locally assembled EVs/components until 2027; the exemption of import and excise duty for fully imported (CBU) EVs until 2025; and a full tax exemption for EV charging equipment manufacturers until 2032.
“After 7 consecutive years of growth prior to 2023, we expect continued growth in 2024 with new, fully electric product launches on the horizon. We remain steadfast and aligned with our ambition to become a fully electric, premium car company by 2030 and see this reflected in our direction and performance as a global brand,” Mr. Frump added.