McLaren reveals design philosophy for future models

McLaren Automotive (now fully owned by Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain) has revealed the philosophy that will guide its designers for the next generation of models. The philosophy doesn’t have a single name (like other carmakers) but instead has 5 core principles – Epic, Athletic, Functional, Focused, … Continue reading McLaren reveals design philosophy for future models