BMW was probably one of the first automakers in modern times to use numbers to position its model lines in different segments (while Mercedes-Benz used alphabets). The idea was simple – a big number to position the model at the top end of the range, with smaller numbers for lower segments.
Using numbers and alphabets instead of names took away the time-consuming exercise of ensuring that there were no translation issues or trademark conflicts in different markets. Even then, some numbers (like 4) were sometimes not so welcome in some Asian markets…
The Chinese brands which are going global have also used numbers to indicate what class their models are in and a number have already used ‘9’ for their flagship models. So one wonders whether they will continue to a 2-digit badge with ‘10’, or not go further.
Hyundai Motor has also been using numbers to indicate segmentation and the latest IONIQ 9 unveiled in Los Angeles suggests that the model line has reached its top model. Like the EV9, Kia’s flagship SUV, the IONIQ 9 is also at the top of the all-electric range (at least as far as SUVs are concerned).
To go on sale in Korea and the USA during the first half of 2025, the IONIQ 9 is one of the 23 EV models which the automaker will offer by 2030. The 3-row SUV therefore comes with future-oriented technologies that should be commonplace for the rest of the decade.
While the sleek ‘Aerosthetic’ exterior blends aerodynamic innovation and sophisticated, futuristic styling that includes Parametric Pixels integrated into the LED light units and lower fascia (and also at the rear), it is the inside of the IONIQ 9 which Hyundai Motor wants to highlight.
With the longest wheelbase of any Hyundai model (3130 mm), there’s generous space for 7 persons. There are many features that cater to individual needs while offering a sense of togetherness. It is designed for people who are hyper-connected but also value space, privacy and relaxation.
The interior design concept is characterised by elliptical elements and calming tones to create a lounge-like atmosphere. This provides a serene and natural feel, especially when immersed in natural light from the panoramic sunroof.
Installed on a flat floor, the Relaxation Seats in the first and second rows can fully recline and offer a legrest for optimal comfort, allowing up to four people to rest during vehicle charging. The Relaxation Seats offer Hyundai Motor’s first Dynamic Body Care system with a Dynamic Touch Massage function. This system uses pressure and vibration to stimulate blood flow and circulation, reducing fatigue on long journeys.
The IONIQ 9 also introduces second-row Swiveling Seats, allowing the second and third-row occupants to face each other when the vehicle is stationary. It’s a rare feature in SUVs though it has been available in MPVs for many years. This flexible configuration feature enhances interaction and communication among passengers, adding another way to enjoy the vehicle’s unique space.
The SUV’s slidable Universal Island 2.0 console provides plenty of storage and also allows a walk-through front-row seating arrangement, enhancing accessibility and convenience. The bidirectional armrests can be opened from the front and rear allowing easy access to the console from the second row.
The Universal Island can be moved by up to 190 mm, allowing passengers in the second row to access it easily. The console also provides 5.6 litres of storage in the upper tray, as well as 12.6 litres of storage in the lower sliding tray.
Among the many convenience features is a UV-C steriliser, offering a multi-tray sterilisation function that can disinfect small items, such as mobilephones, wallets and masks. Though the concerns that were high during the COVID-19 pandemic have now diminished, there are still people who prioritise health and hygiene so it should be welcome.
The Hyundai E-GMP architecture has a high-capacity NCM lithium-ion battery for extended electric range. The 110.3 kWh capacity is said to give a range of up to 620 kms and when using a 350 kW DC charger, a 10% to 80% recharge should take 24 minutes.
400V/800V multi-charging capability lower the barriers to EV adoption, and like all Hyundai EVs, there is V2L technology which allows the battery to also act as a power supply for external equipment or devices. The V2L outlet in the cargo area allows users to power and charge electrical devices and appliances via a standard power outlet using the EV’s battery.
The Long-Range RWD model is powered by a 160 kW/350 Nm rear motor, with an additional 70 kW/255 Nm front motor for the AWD model. The Performance model has two 160 kW/350 Nm motors (front and rear) for AWD. Top speed for all models is claimed to be 200 km/h.