Genesis crosses 1 million unit milestone in global sales

One million vehicles is a significant milestone in the auto industry and Genesis, the Hyundai Motor Groups premium luxury brand, is celebrating its achievement of that volume in cumulative sales. It comes less than 8 years after the brand made its debut in November 2015.

Apart from the slowdown during the pandemic, sales of Genesis vehicles have been accelerating. It took just two years and three months to go from half a million to one million units.

Of the 1,008,804 vehicles in the global market to date, 68% have been delivered in its home market of Korea and the remainder exported overseas. Most of the vehicles have been made in Korea although since February this year, the GV70 e-SUV has also been made in America.

Since being established as a standalone brand (there was a Genesis model under the Hyundai brand) in 2015, Genesis has steadily broadened its range. The G80, introduced in 2016, is its best-selling model, accounting for almost 40% of all sales. A fully electrified version was launched in 2021.

The USA has been the largest market for Genesis, with some 23% of its vehicles sold there. It set a new annual record in 2022, achieving 56,410 vehicles sold in a calendar year. This year (up till the end of August), 44,017 vehicles have already been sold.

The current line-up has 10 models, comprising 5 sedans, 2 SUVs, and 3 battery-electric vehicles, having expanded from 4 models in 2020. The brand has a presence in 17 markets (including Korea).

From 2025, every new model introduced will be purely electric, backed by plans to diversify its manufacturing plants for electric vehicles to meet the expanding global demand for electrification.

For the mid-long term, Genesis plans to review more solutions for effective electric vehicle production in response to global demand, considering factors such as global strategies, regional government policies, and component infrastructure.

Hyundai Motor Group creates ‘art cars’ for 2030 World Expo bid