At the recent Malaysia Autoshow 2024, Stellantis Malaysia not only displayed its latest models and models of other brands in the Stellantis Group but also took the opportunity to deliver the new Peugeot 408 to the first owners in Malaysia. Nine of the new owners were invited to the Autoshow site at MAEPS in Serdang to collect their cars which they had booked in mid-April.
A tenth unit of the 408 was also handed over to the French ambassador, Axel Cruau, who (not surprisingly) was impressed by the model and will use it as the official embassy car, Mr. Cruau expressed his admiration for the avant-garde design and innovative technology.
1.6-litre PureTech engine
Assembled in Malaysia at Stellantis’ own plant in Kedah, the 408 is a completely new model with a range of new technologies. At this time, only one powertrain choice is available and that is the PureTech 1.6-litre turbocharged 4-cylinder petrol engine with an output of 218 ps/300 Nm. The power goes the front wheels through an 8-speed automatic transmission.
It also has the latest Peugeot i-Cockpit concept which mimics a HUD (without the higher cost), with the GT having a more advanced 3D presentation with additional personalisation.
Three versions available
Three versions are available – the Allure (RM 146,055), Premium (RM166,055) and flagship GT (RM196,055). Peugeot Malaysia provides a warranty of up to 7 years or maximum of 200,000 kms.
According to Jamie Francis Morais, Managing Director of Stellantis Malaysia, the new 408 has received positive feedback and generated a positive wave of interest, with over 300 bookings to date.
“This is a testament to the market demand and popularity of the car as the all-new Peugeot 408 is truly in a segment of its own that defies categorization, he said, adding that 60% of the orders are for the GT variant; 22% for the Premium; and 18% for the Allure.
Besides the new 408, the Peugeot range in Malaysia includes the 2008, 3008 and 5008 SUVs and Landtrek pick-up truck, all of which are also assembled locally. Click here to locate an authorised Peugeot dealer in Malaysia.