Besides the new EV4, Kia Corporation will also be presenting the PV5, the first model of the brand’s new Platform Beyond Vehicle (PBV) global business strategy. The PBV strategy, announced a year ago, will initially be based around the introduction of an all-new, modular vehicle, previewed by the Concept PV5 shown at CES 2024.
This future vision complements a multi-phase plan that will see PBVs revolutionize the mobility industry while helping to advance Hyundai Motor Group’s ambitions in robotics, Advanced Air Mobility and autonomous driving.
Total mobility solution
Kia PBVs are a total mobility solution that combines fit-for-purpose EVs with advanced software solutions based on the Hyundai Motor Group’s software-to-everything (SDx) strategy. As a Platform Beyond Vehicle, Kia PBVs will open the door to new businesses and lifestyles by redefining the concept of space, thanks to advanced, tailored interiors that provide ultimate freedom and flexibility.
“Kia’s PBV business represents our vision of going beyond the traditional concept of automobiles by fulfilling the unmet needs of diverse customers and communities through optimized vehicles and services catering to specific market and business circumstances,” said Ho Sung Song, Kia President and CEO.
Two configurations
The production PV5, which will be shown at the Kia EV Day in Spain later this month, will be available in passenger and cargo configurations, with specialized conversion options, to meet a wide range of usage needs.
“While the PV5 is offered in three different body styles to provide innovative solutions for a diverse range of customer needs, they all embody the same consistent design values inspired by Kia’s design philosophy, ‘Opposites United’,” said Karim Habib, Head of Kia Global Design. “Each model confidently expresses a solid, bold, futuristic character and a highly capable attitude.”
Modular approach
The PV5’s contemporary design transcends traditional light commercial vehicles, featuring a fresh aesthetic that emphasizes flexibility and customization through a modular approach. The PV5 Passenger’s refined geometric profile accentuates its contemporary look and delivers excellent visibility with its large window area, made possible by a low beltline.
Robust black geometric wheel arch claddings and rocker panels give continuity with Kia’s SUV line-up and suggest an off-road character, confidently linking the high-tech upper cabin with the more rugged and purposeful lower body.
The bold signature lighting and sleek black accents on the main headlight units add modern appeal, while the parting line in profile enhances the geometric silhouette and contributes to a tough aesthetic.
The rear view highlights the PBV’s robust, modern character and projects a functional, logical nature. The elegantly chamfered D-pillar line extends to the rear, enhancing the vehicle’s sense of volume.
The PV5 also features a single lift-up tailgate door, set above a strong bumper that mirrors the protective corners at the front. The body colour stretches from the side to the rear, amplifying a horizontal stance and creating unified visual continuity of design.
The PV5 Cargo shares the same geometric design as the PV5 Passenger, but features a boxier profile that reflects its enhanced space efficiency. A key difference lies in the Cargo’s twin side-opening tailgate doors, which provide optimal practicality and easy access for loading and unloading.