Ferrari 812 Competizione by the Tailor Made program

As in past years, the Monterey Car Week in California sees many new and exclusive models, especially from the high-end brands. Along with Rolls-Royce, Bentley and Lamborghini, Ferrari has also unveiled a one-of-a-kind model – the 812 Competizione.

A project of Ferrari’s Tailor Made program, the car was inspired by the concept of a blank sheet, which is how the Ferrari Styling Centre starts its creative research for every new model.

The 812 Competizione is a limited and extremely exclusive series with only 999 units to be made available. The first unit presented at the Monterey Car Week was commissioned by Ferrari North America and will be auctioned at the Ferrari Gala to be held in New York City in October.

All proceeds will be donated to charity as part of the education support projects that have been the focal point of the Italian sportscar maker’s charitable activities.

The process of developing the craftsmanship techniques used to create such original and creative patterns took over a year of close collaboration between the Styling Centre and the Tailor Made team, which handles the most innovative personalisation projects at Ferrari.

The car, in fact, has been imagined as one of the now iconic yellow cards on which Ferrari’s designers transfer their first ideas, insights and notes from mind to paper and on which – iteration after iteration, detail after detail, idea after idea – new concepts, unique stylistic features and shapes are composed that will become part of the history of Italian automotive design.

On the car, in matte Giallo Tristrato, the lines composed by the designer who imagined the elegant and sporty forms of the 812 Competizione and its most iconic details have been traced in matte Nero DS Sketch.

Notable among them are the carbonfibre blade that cuts across the horizontal plane of the front bonnet acting as an air intake for the engine, the characteristic louvres on the side – a tribute to the best 12-cylinder Ferrari tradition – as well as the vortex generators on the rear screen devoid of glass, replaced by a concealed rearview camera.

The same concept is echoed inside the car. The new-generation Alcantara that covers the cockpit is  composed of 65% recycled polyester. First seen in the Purosangue, it is embellished with design sketches that have been embroidered directly onto it using a highly innovative technique.

This is a truly unique solution, as Ferrari usually employs leather for this kind of custom motif. Completing the elegant interior trim is the black trilobal Superfabric used for the carpet and rear wall of the passenger compartment.

The 812 Competizione aims for maximum performance without leaving room for compromise. The driver, both on the road and on the track, will be one with the car, with total control even in the most complex manoeuvres.

Technical highlights include an independent 4-wheel steering system and an 830-ps V12 the sound that 12-cylinder Ferrari purists know so well.

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