Exclusive Revuelto by Ad Personam at Lamborghini Arena

The Lamborghini Arena which is on at the Imola Circuit in Italy this weekend is the biggest event in the brand’s history. After celebrating its 60th anniversary in 2023, Lamborghini now celebrates its past and present in the heart of Italy’s ‘Motor Valley’ with a grand festival for all motoring enthusiasts.

One of the event highlights is an exclusive version of the Revuelto, the first V12 hybrid plug-in super sports HPEV (High Performance Electrified Vehicle) which was unveiled a year ago.  The special version has been created by the company’s Ad Personam customization program, which recently inaugurated its new studio at the Lamborghini headquarters.

The exterior features contrasting hues with new carbonfibre elements that create a striking visual effect. The bodywork is painted in Grigio Hati (a gray shade) with details in Verde Scandal (green) that accentuate the car’s lower line, roof, mirror caps and rear diffuser surrounds, all combined with the Verde Chiaro (light green) of the brake calipers.

The rear section of the car carries the Italian flag, with red, white and green stripes embellishing the lower surface of the moving wing. The bonnet is crisscrossed by two racing-style stripes in Nero Noctis (black), highlighting the high performance character of the electrified super sportscar.

The roof, rear ‘cofango’, spoiler, air intakes, sill inserts, and other details are made of high-gloss exposed carbonfibre, giving the elements a shiny effect enhanced by the 21-inch (front) and 22-inch (rear) high-gloss black Altanero alloy wheels.

The interior trim echoes the exterior colours, with black Nero Ade sports seats featuring stitching and piping in the Verde Scandal hue, the same colour used for the Lamborghini logos embroidered on the headrests.

The bulkhead panel lining is embellished with exclusive embroidery depicting the map of the Imola Circuit, the lettering ‘Lamborghini Arena 2024’ in Bianco Leda (white), and escape route maps in Verde Scandal (green). Also exclusive are the carbonfibre plates with the event name and Ad Personam  logos located on the ends of the dashboard.

About Ad Personam
Introduced in 2006, the Ad Personam program is specially for customers who want their cars to be customized in line with their personality. Virtually any requirement can be made – from the colours and materials to the seat’s logo and embroidered initials inside the passenger compartment – always in keeping with the exceptionally high standards of quality of the brand.

With the expertise of the Saddlery department operators, nothing less than a work of art can be created inside a Lamborghini. It can be the embroidery of peach tree branches and blossoms and the self-portraits of the customer or a favourite pet, or the street art style drawings with raging bull and splashes of colour.

Talking of colours, Lamborghini holds the record in the automotive market for the variety of colour shades and palettes, offering a grand total of 348 unique Ad Personam colours. Some of the most creative customers are the Americans, with 20% requesting personalized colours, followed by those of Pacific Asia and other regions.

In Pacific Asia, the Ad Personam colour most in demand is Rosso Efesto (red); in EMEA (Europe, Middle East and Africa) Verde Alceo (green); while in North America, Blu Cepheus (blue) is the popular choice.

The Ad Personam program is constantly growing and there are future plans for additional vehicle configuration options. There is also the alternative to the in-person experience with the Ad Personam Virtual Studio, an innovative platform where customers can configure their cars virtually and in real time working remotely with the Studio experts.

Lamborghini’s first High Performance Electric Vehicle – the Revuelto