DS Automobiles, Citroen’s luxury brand, has unveiled its design manifesto that gives a preview of the interior design of coming models. Known as M.i. 21, it sets out the 5-year roadmap necessary for the development of future models that will appear before the end of the decade.
Working tool to reflect on the future
M.i. 21 reinterprets the language for tomorrow’s interiors supporting the art of travel. This includes light, volumes, sound, immersion and also the artistic dimension. Unlike a concept car, a manifesto is a working tool to reflect on the future. Physically, it is a model that normally has to stay secret, because it incorporates a lot of the brand’s future.
One objective pursued by the M.i. 21 manifesto is to go further in the bespoke offering, enhanced by a genuine piece of art. Everyone can adapt it to their taste. Artistic expression takes it to a higher level. The absence of a speaker frees up space in the doors.
This space is reinvested to rethink some storage and redefine a larger space dedicated to the expression of expertise. This area of artistic expression is unprecedented. The circles represent the perfect geometry and a form of reassurance. They emphasise and differentiate the cockpit, with a signature and strong graphic design.
Glimpse of creative process and vision
The M.i. 21 manifesto revealed this month by DS Automobiles gives the public a glimpse of the designers creative process and vision. It illustrates the profound changes taking place in automotive design, with new architectures related to electric platforms, autonomous driving modes, the arrival of artificial intelligence and, most importantly, the desire of customers to live a different experience.