While Chery is no stranger in Malaysia (having entered the market 20 years ago), its direct involvement in the brand’s business activities in the market today sees a stronger effort in all aspects. The company has established its own marketing subsidiary which will allow customers direct interaction with the manufacturer, ensuring better services and faster resolution of any problems.
Chery Malaysia has also been building its retail network, with over 30 dealerships in Peninsular and East Malaysia to be opened to bring the brand to all corners of the country. This month sees the opening of its largest Chery flagship showroom in Malaysia to date. Located in Medini Iskandar Malaysia, Johor, it is operated by Gagner Auto Sdn Bhd.
As a 4S outlet, it will offer customers in the southern region a full range of sales and aftersales services, including Body & Paint repairs, in one location. The outlet has an eco-friendly design and energy-efficient practices, demonstrating Chery’s commitment to work towards a greener future.
Related to this initiative, Chery will soon launch the OMODA E5, the brand’s first EV in Malaysia. The EUV (electric utility vehicle) has a claimed range of 430 kms and DC fast-charging technology enables recharging the battery pack from 30% to 80% in 30 minutes.
![Chery OMODA E5 EV [2024]](https://www.motaauto.com/wp-content/uploads/2023/12/Chery-OMODA-E5-EV.jpg)
“We believe Chery’s entry into the southern region of Malaysia with this new flagship 4S showroom will contribute to the various aspects of development, fostering economic, environmental and technological advancements. With the upcoming launch of our OMODA E5, the Chery group advocates to a more sustainable environment, stimulate investment in renewable energy infrastructure development while promoting smart city integration,” said Lee Wen Hsiang, Vice-President of Chery Malaysia.
