It’s been 6 years since myTukar arrived in the Malaysian automotive landscape, powered by Singaporean start-up Carro. Since its founding in 2017, myTukar has grown to encompass 2,600 registered dealerships, 10 retail centres, 23 inspection centres, 5 workshops and 2 refurbishment centres, with financing, insurance and aftersales capabilities.
While the pandemic created challenges for all businesses, myTukar emerged strong and moved forward in 2022 with impressive year-on-year revenue growth of 85%, coupled with a 215% growth in their retail sector.
To mark its sixth anniversary, myTukar has created a campaign which parodies drama cliches in new ads that highlight the quality of a myTukar-Certified vehicle. Three digital shorts are being screened online and are the result of a multinational effort. They were fully shot on location in Malaysia, with teams from Singapore and Malaysia, as well as a native cast and crew who flew in from Thailand and South Korea.
Look forward to a makjang Korean family drama about a son’s true love and his unaccepting mother; then switch it up with a classic Thai horror tale that will have you screaming in fear once you find out what’s really, truly hiding in plain sight in the garage; and lastly, finish it off with a Hong Kong love triangle that has you wondering if the female lead will end up choosing what’s really best for her.
To watch the digital shorts, visit myTukar’s YouTube Channel or Instagram.
“By tapping into our audience’s love for drama, we disguised our ads as genre films to let them know that any drama you get from our brand is strictly advertorial. For quality used cars that are fuss-free (and drama-free!) and As Good As New, myTukar is the number one choice,” said Carro Regional Head of Marketing, Katherine Teo.
“It’s been an absolute honour to grow together with the company and to build a marketplace powerhouse that isn’t just about buying and selling cars – but one that includes key offerings within the car ownership lifecycle, such as aftersales, insurance, financing, and extended warranties. We’ll continue to place our customer’s interests first above all and I’m excited to scale up our capabilities,” said myTukar CEO, Derrick Eng.
Carro and myTukar are also throwing big promotions for customers around the region, specifically in Singapore, Malaysia, Indonesia and Thailand. In Malaysia, myTukar is giving away the latest iPhone 15 (128 GB) models worth RM4,399 to 6 customers. All they have to do is buy a myTukar-Certified vehicle to be eligible for the draw. The offer is valid for a limited time till November 20, 2023 (terms & conditions apply).
Meanwhile, parent company Carro is also marking its 8th anniversary this October. Founded in 2015, Carro has grown from a Singaporean used car marketplace to Southeast Asia’s largest and most profitable online used car marketplace, with multiple business ancillaries in the automotive sector such as financing, insurance and aftersales.
With a record positive EBITDA of US$4 million in FY2023 and 4,500 employees across Asia-Pacific, Carro has set its sights on bigger things for the years to come. This includes Carro Care, a brand new aftersales business powered by Jardine Cycle and Carriage.
Reflecting on 8 years of progress, Group Co-Founder & CEO Aaron Tan said: “I take great pride in what Carro has achieved in the last 8 years and I am thankful for our dedicated employees, loyal customers, as well as our investors and collaborative partners who have taken us to these milestones. I am looking forward to many more good years as we contribute to even more sustainable, safe and accessible mobility solutions for all.”
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