The Isuzu D-MAX continues to be a top pick-up truck choice among Malaysians – both individuals and fleet operators – in 2025. According to the latest data for the first quarter of this year, demand for the Isuzu truck has been stronger than ever before and its market share has been the highest in its 20-year history.
With the D-MAX taking a solid No. 2 position in the truck segment, Isuzu’s share of the segment grew to a record 18.3% in the first 3 months of 2025, up from 14% over the same period last year.
Significantly, Isuzu’s popularity has risen at a time when diesel vehicles have begun facing negative perception due to the substantial increase in the pump price of diesel in Peninsular Malaysia.
“What we have clearly seen is a growing number of buyers who have discovered the merits of owning and driving an Isuzu D-MAX Not only do they purchase a versatile vehicle that has far-reaching capabilities for their daily use and leisure, the D-MAX’s exceptionally low running cost, superior dependability and cheap roadtax ensures that customers still come out with a winning hand,” said Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo.
While East Malaysia has traditionally been a ‘fixed deposit’ for Isuzu Malaysia where it commands a significant 28.4% of the market in states like Sabah, sales in Peninsular Malaysia have seen a sharp rise from a 12.1% share in 2024 to 17.1% this year.
All top three D-MAX variants sold by Isuzu Malaysia are powered by the 1.9-litre turbodiesel 4-cylinder engine. The D-MAX 1.9-litre 4×4 Auto Premium, 1.9-litre 4×4 Auto Standard and 1.9-litre 4×2 Auto Plus collectively make up 72.7% of total sales. Two of these variants recently earned a spot in the Malaysian Book of Records when they were driven 2,004 kms with just one tank of fuel.
With it’s the impressive fuel efficiency, numerous class-leading features, handsome design, exceptionally low running costs, 5-year warranty and an annual roadtax of under RM400 (in Peninsular Malaysia), the D-MAX remains the ideal choice for any looking for a pick-up truck.
Click here to know more about the D-MAX and where to find the nearest authorized Isuzu showroom for a test-drive.