Ford has a stronger presence in the northern region of Peninsular Malaysia with the opening a new 3S outlet in Seberang Perai Tengah, Penang. Costing RM16.6 million, it has Sime Darby Auto ConneXion-Ford’s largest 3S showroom in Penang.
Speaking at the opening ceremony recently, Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors, said: “This showroom reflects our dedicated efforts to continuously raise the bar for our customers. Expanding our network will enable us to ensure that the Ford experience is more accessible in the northern region, providing an unparalleled ownership journey.”
This new addition to the Ford’s distributor’s network will offer significantly enhanced customer services. Visitors to the 46,000 sq. foot state-of-the-art facility will experience personalised service as they are greeted by a concierge upon arrival.
The welcoming interior provides a comfortable space for customers to enjoy their Ford Experience while digital and streamlined processes ensure optimised efficiency, from vehicle enquiries to aftersales service.
The showroom has been meticulously designed in compliance with Ford’s Signature identity, creating a welcoming and customer-focused environment. Up to 6 vehicles can be displayed and new owners are presented their vehicle in a dedicated area that marks the start of their Ford ownership experience.
The service centre, which also provides genuine spare parts, has 16 bays and is fully equipped with all the tools to address a range of maintenance and repair needs for Ford vehicles.
A team of 38 sales and aftersales consultants is on hand to provide customers with information and assistance, whether they are interested in buying a new Ford vehicle or already own one and require aftersales services.
For vehicles requiring accident repair or painting, there is a Body & Paint Centre situated 7 kms away which offers a comprehensive range of services that include vehicle body repair, spray painting, windscreen replacement and polishing. Up to 20 vehicles a month can be taken in.
“We are delighted to unveil this new cutting-edge facility to serve the needs of our customers in the northern region. This new showroom not only reinforces our position as a leader in Malaysia’s pick-up truck segment but also highlights our dedication to enhancing the overall Ford ownership experience. In line with Ford’s global initiative, the implementation of Ford’s Guest Experience in this showroom elevates customer interaction at every step of their journey,” said Turse Zuhair, Managing Director of Auto ConneXion.
Visit www.sdacford.com.my to know more about Ford vehicles in Malaysia and the locations of showrooms to view, test or buy them.