PRO-NET, Proton’s subsidiary handling New Energy Vehicles, reports that over 2,500 bookings have been received for the Proton e.MAS 7 EV which was officially launched 11 days ago. “This resounding milestone highlights the growing enthusiasm of Malaysians for sustainable mobility and signals strong demand for the Proton e.MAS 7”, the company said in a statement..
Malaysia’s first national EV, co-developed with Geely, is available in two versions, priced at RM109,800 and RM123,800. The difference in price is mainly for the battery packs of different storage capacities, with the larger one providing a claimed range of up to 410 kms.
With 2,500 bookings, it means that only 500 more buyers will be able to enjoy the launch offer which is for the first 3,000 customers. This special offer consists of a RM4,000 and a comprehensive package of benefits worth up to RM8,000.
The package consists of a home charger (worth RM1,500); V2L adaptor for external charging (worth RM500); 5 years unlimited internet data (worth RM1,800); 6-year unlimited mileage vehicle warranty and 8-year/160,000 km high-voltage battery warranty; 1.98% interest offering savings of up to RM3,000 rate (only from Proton Commerce); and for those who trade-in a Proton vehicle, an additional rebate worth RM1,200.
“The enthusiasm Malaysians have shown for the Proton e.MAS 7 highlights their readiness to embrace sustainable mobility. Combining innovative features with exceptional value, the Proton e.MAS 7 is designed to be the ideal choice for those looking to electrify their journeys. This EV represents a significant step forward, not only for Proton but also for Malaysia’s green automotive future,” said Zhang Qiang, Chief Executive Officer of PRO-NET.
As the e.MAS 7 is a different type of vehicle from any model that Proton has sold before, there is a separate network of dealers to handle the e.MAS models (more to come in future). The dedicated network will number 37 outlets by next year, with 30 starting operations before the end of 2024.
Of the 37 outlets, 36 are existing Proton dealers so they are already familiar with the brand and while they do not have to set up separate outlets, they do provide visual separation for the e.MAS products as well as special areas for EVs in their service centres.