Allure Auto opens Peugeot showroom in Subang Jaya, Selangor

Stellantis Malaysia began operations earlier this year and the Peugeot brand was the first one to receive attention for development. Recently, Allure Auto Sdn Bhd opened the first new dealership of the French brand at Taipan USJ in Subang Jaya, Selangor.

Only a showroom for now
Peugeot Subang Jaya, as the dealership is known, is a ‘1S’ outlet for now, meaning it only has a showroom for display and sales. The showroom, which incorporates the Peugeot Corporate Identity,  can display up to 4 models and also has an area for delivery of vehicles to new owners.

Customers can also make use of the 3D configuration tool for an interactive purchase experience, with trained sales consultants to assist them and answer questions about the latest Peugeot models.

Aftersales centre almost completed
Allure Auto is in the process of establishing a service centre nearby to offer genuine parts and aftersales. Nevertheless, in the meantime, owners of Peugeot vehicles purchased from Allure Auto are assured of full aftersales support.

The service centre is 70% completed and scheduled to be operational by the end of this month. The 5,800 sq. ft. facility with 8 service bays will include Body & Paint services to repair and restore Peugeot vehicles.

30 dealerships by end-2024
“Part of our strategy in strengthening our presence, growth and foothold in Malaysia involves expanding our dealership network. Allure Auto represents a milestone in our journey to have 30 dealerships in our network by end-2024. Stellantis Malaysia is committed to delivering top-tier brand and ownership experience to our customers, and we welcome Allure Auto to the Peugeot family as they play a pivotal role in delivering the Peugeot experience,” said Jamie Francis Morais, Managing Director of Stellantis Malaysia.

The current Peugeot range in Malaysia consists of the 408 sedan and three SUVs – 2008, 3008 and 5008 – as well as the Landtrek pick-up truck. All of them are assembled at the Stellantis assembly plant in Kedah.

Stellantis to grow dealer network in Malaysia