Hyundai Motor ‘confirms’ N Vision 74 for production

In July 2022, Hyundai Motor’s high-performance brand, Hyundai N, unveiled the N Vision 74, a sleek model which was more than just a design concept. It was intended to be a ‘rolling laboratory’ for Hyundai to conduct R&D into future drivetrains.

Hyundai N Vision 74 FCEV

In particular, it was developed with a fuel cell electric vehicle (FCEV) system which would work with a battery electric (BEV) powertrain, This combination would certainly generate a lot of power and, depending on conditions, either powertrain could be used independently as well. With intelligent programming, torque vectoring with the two rear motors would enhance cornering and driving dynamics.

Hyundai N Vision 74 FCEV

The design of the N Vision 74 was inspired by the Pony Coupe concept which designer Giorgetto Giugiaro had proposed in 1974. Though the sporty concept never got built, its design served as inspiration for a production model called the Pony which was regarded as Korea’s ‘national car’.

Hyundai Pony Coupe Concept [1974]
Hyundai Pony Coupe Concept designed by Giugiaro in 1974. Even today, 50 years later, it still looks futuristic.
Thus far, Hyundai has been running the N Vision 74 but has never said anything about making such a car high-performance car for sale. However, at the recent 2024 CEO Investor Day, attendees as well as those who watched the event noted that the N Vision 74 was included in a slide relating to future models.

Hyundai Motor 2024 CEO Investor Day

Hyundai Motor 2024 CEO Investor Day

As the slide was shown, Hyundai Motor’s President & CEO, Jaehoon Chang, briefly described the models as being among the 21 models which the automaker will launch between now and 2030.

Hyundai Motor 2024 CEO Investor Day

One of the four models shown, the Casper, has already been launched as an affordable EV. The Vision N 74 appears to be intended not only for the Hyundai N brand but also the Genesis luxury brand.

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Hyundai Motor has not elaborated on production plans and when the model will be in showrooms during this decade. It already has FCEV technology that is commercialised though the hybrid concept with a BEV powertrain is something that it would be developing.

Hyundai N Vision 74 FCEV

As always, it will depend on the business case and potential numbers that could be sold. The Koreans, like the Japanese, make decisions largely by committee so it would need enthusiastic persuasion by their European and American colleagues to get a green light for the N Vision 74 to become a production model.

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