Proton recently delivered the 1,000th unit of its first fully electric production model, the e.MAS 7. Since being launched in December 2024, over 4,500 bookings have been received and the automaker expects to reach 6,000 soon. Those who book before that number is reached will be entitled to the special launch power package which includes exclusive pricing for the Proton EV pioneers.
Why do Malaysians choose this EV, which was the No.1 model in the segment in January? Survey results indicate that 58% of buyers recognize the e.MAS 7 as a value-for-money proposition, while 51% appreciate its spaciousness and practicality. Additionally, 38% were drawn to its advanced safety features, and 39% picked the Live Integrated Charging Map as a key factor in their decision-making process.
Imported at this time from China in two versions (Prime and Premium), the on-the-road price (without insurance) for the e.MAS 7 starts from RM105,800 (inclusive of the RM4,000 rebate for the first 6,000 bookings). The launch package includes a 7kW home charger, V2L adaptor, unlimited internet for 5 years as well as a 6-year unlimited mileage warranty for the vehicle, plus an 8-year/160,000 km warranty for the high-voltage battery.
Bookings can be made at Proton e.MAS dealerships or via the Proton e.MAS website. For added convenience, the Proton e.MAS App, available on major app stores, offers easy access to everything you need for your EV journey.